Mohammed Al-Hashem
Co-founder & Chief Executive Officer
- 10+ years of experience in strategic planning, performance management, and governance.
- Leads operational transformation initiatives and aligns strategy with execution.
Company profile · April 2026A Saudi technology company built to move ideas into real digital products.
Etlaq enables entrepreneurs and companies to turn ideas into working digital products by combining advanced artificial intelligence with disciplined software development.
Founded
2026
HQ
Saudi Arabia
Focus
AI product builder
Languages
Arabic · English
Who we are
We close the gap between a promising idea and a working product.
Etlaq is a specialised technology company helping entrepreneurs and organisations transform ideas into real digital products — built with the latest AI, delivered with engineering rigour, and tuned to the Arab market.
Our vision
The leading technology company in MENA.
To be the leading technology company in the Middle East and North Africa — enabling entrepreneurs to turn ideas into integrated digital products, and contributing to the launch of more than 5,000 tech products by 2030.
5,000+
tech products by 2030
Our mission
Removing the technical barriers between idea and execution.
Adopt and develop the latest AI capabilities so our customers can reach their goals faster.
Integrate with the local innovation and entrepreneurship ecosystem.
Understand the market and build solutions that address real pain points.
Our goals
Strategic objectives we work toward.
01
Enable entrepreneurs to launch their digital products with speed and efficiency.
02
Reduce the cost of building apps and technical websites.
03
Support the regional innovation and entrepreneurship ecosystem through partnerships with enabling bodies.
04
Strengthen the regional startup ecosystem.
05
Build an advanced technical infrastructure powered by artificial intelligence.
Founding team
Behind Etlaq is a founding team that combines deep technical expertise with market understanding.
Engineering, product, research, and strategy — built around the goal of helping entrepreneurs and companies launch digital products faster and more efficiently.
Dr. Omar Hammad
Co-founder & Product Director
- Assistant Professor of Computer Science at King Fahd University of Petroleum and Minerals.
- Specialises in Human–Computer Interaction (HCI).
- Co-founder and advisory board member at several technology companies.
Eng. Khalid Hammad
Co-founder & Chief Technology Officer
- Senior software engineer specialising in building web and mobile applications.
- Specialises in developing AI systems including RAG solutions and intelligent chat interfaces.
- Comprehensive experience covering frontend, backend, and cloud infrastructure.
- Advanced AI training from Kaltech.
“The team believes that empowering innovative ideas with technology is one of the most important keys to building the digital economy in the region.”
Where Etlaq operates
Three ways we build with our customers.
Platform
The Etlaq platform
An AI-powered platform that lets founders and idea-owners turn their ideas into launch-ready technical products. The platform shortens the journey from idea to launch — making it faster and easier to ship tech projects in under 30 minutes.
Services
Custom technology services
Advanced product development for companies and organisations that need higher-complexity digital solutions. Our team designs and builds tailored products that help expand customers' digital reach and launch new market offerings.
Partnerships
Technical partnership program
A dedicated program for promising tech projects. Etlaq operates as a strategic technical partner in product development in exchange for equity — supporting high-potential projects to launch and grow through a real technical partnership.
Success partners
Working alongside enablers of the Saudi tech ecosystem.
Build your next product with Etlaq.
Start free — or talk to us about a custom build or partnership.
Source
Etlaq company profile · April 2026
Website
www.etlaq.sa